I will build your google adwords PPC campaign

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So, when I was asked to run these campaigns, I started doing some reading to get started. That’s when I realized that I have already seen and interacted with these ads for a long time, just that I didn’t think of them as ads. Anyway, long story short, that’s how I began, and have now run and experimented with all possible types of ads 

And, my intent of writing this guide is to help clueless beginners who are just getting started with AdWords. Because believe me, even after you have learned all the theory that you possibly can, you’ll still need several rounds of testing different things to get right – and even then, there’ll always be room for improvement.

So, what is Google AdWords?

To give you the dictionary definition, Google AdWords is an online advertising service developed to help marketers reach their customers instantly.

When someone searches on Google for a particular term, say ‘travel packages’, would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads. 

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